It’s been stated many times before, so I suppose saying it one more time won’t hurt anything: A business’s success is due in part to many different factors. Among them are competency, professionalism, and especially presentation. How you present yourself as an entity and company defines just who your customers will be interacting with.
There are many ways to easily create a perfect presentation of yourself, but one of the more important ways is your packaging. Why is packaging so important to a company, though? In the entries below, you will find five perfectly good reasons as to why packaging and packaging supplies are important to any company.
It’s pretty well known that you probably want your product to arrive to the customer intact and of good quality. Therefore, you want your packaging efficient enough to actually protect the product on it’s journey. You’ll want to choose packaging that’s properly within your price point, but also durable enough to handle anything that transportation tosses at it. It’s just good business to take care of your customer and your product.
There’s a fair chance that many businesses will be sending products that are perishable. In this case, freshness is paramount, as you need to ensure the product is of top notch quality when it arrives to it’s destination. There are many ways to ensure this freshness, such as plastic wrapping, oxygen free packaging, and especially high-quality packaging that is typically very clean. Of course, there are many more facets to that line of thinking, but they ultimately come down to your specific needs, and will be left to your discretion at the end of the day.
Sure, it is a service that many people take for granted, but you can be sure that they would have an issue if their new purchase arrived in a plain brown bag. Not that there’s anything wrong with that for young, growing businesses, but it’s just that: Cheap, humble packaging is usually reserved for small, growing companies. Bigger, more professional companies should really invest in great packaging if they want to be truly taken seriously by their customers, as proper packaging gives off the air of professionalism and good service.
Running with the previous entry’s theme, a company’s packaging can speak volumes as to what their image is. It can easily present a certain persona to your customers when you use custom packaging to establish yourself. Whether your business is a clothing company catering to the younger, edgier crowd, or perhaps a tech company centered around the gamer culture, or even a company offering pet supplies for animal lovers, your packaging can really draw those targeted groups in if executed properly. It may cost a bit more than standard packaging, but the payoff of making a name in social circles will be worth it.
As was stated in the previous entry, personal packaging for your company can really benefit your company in a big way. Especially if your target social group begins talking about your business amongst themselves. It’s basically free publicity, which draws in more and more customers as your sweet new packaging begins to become more widely known. If you ever hit that ceiling where your business simply doesn’t seem to be growing much anymore, you should definitely consider using your packaging as a tool to spread your influence among the demographic that is most likely to appreciate your brand of business.