No one understood the importance of mobile apps more than Steve Jobs, former co-founder of Apple Inc., who in the spring of 2008 launched the App Store. With the launch of the App Store, a new world of mobile application development was ushered into the 21st century.
Today, almost every service of repute is backed by a mobile application. This has spawned a new era of mobile application developers who seek to provide mobile-based applications for businesses.
But why do businesses view mobile app development as a core component of their infrastructure? Below are a few answers that could explain this phenomenon.
1. Customers Are Now Mobile
Businesses today realize that the majority of their customers and potential clients are highly mobile. According to Statista, by the end of 2018, there will be a total of 2.53 billion smartphone users in the world. By 2020, this number is expected to peak at 2.80 billion smartphone users. Therefore, any business worth its value that ignores mobile phone development would be committing economic suicide.
2. Brand Recognition
A mobile application extends a business’s brand recognition beyond its area of operation. Since mobile applications are hosted on international mobile app platforms such as Google Play Store and the App Store, once your application is on any of these platforms, anyone anywhere in the world can download and install your app on their smartphone. The enhanced brand visibility provides opportunities for a business to expand its operations into other regions.
3. Enhanced Customer Care
Mobile applications enhance communication with customers in a way that most businesses could only dream of in the past. This is because it’s now possible to communicate with a customer instantly and at the same time make them feel as though the company is addressing them directly.
4. Improve Service Delivery
The fact that mobile applications are operational 24 hours a day, every day, makes them ideally suited to keep clients in touch with your services. For, instance, with a mobile app, you can check your bank balance and even conduct transactions right from the phone. You can transfer funds from one account to the other. You can also pay for utilities straight from your bank account using your mobile phone.
5. Stand Out from the Competition
A mobile application makes your business stand out from the rest of the competition. You can integrate your services with the application to ensure that clients are able to access your services 24/7. Clients can also access your website directly from your mobile application. It gives you an edge over your competitors and speaks volumes as to your commitment to stay connected with your clients.
6. Ability to Capture Rich Real-Time Data
With a mobile app, you can instantly capture your clients’ real-time data. Through your app, a client can send you their pictures, a video, or any other data that you may require from them. To apply for products and services, they can fill mobile forms that are capable of capturing rich data in real time. The beauty of this is that they don’t have to come to your office to fill forms or ask questions since the app provides them with the ability to do this.
7. Ability to Market Services and Products Directly
With a mobile phone application, a business is able to push new products and services directly to its clients. This instant direct marketing has the ability to improve a company’s profits dramatically.
For businesses to remain competitive and expand their market share, they have no option but to embrace mobile app development. Those that ignore mobile application development can only do so at their peril.