Promotional products are excellent ways to grab and hold attention without diminishing the character of your company. Unlike annoying radio ads and pushy salespeople, promotional products are something you can be certain will reflect positively on your company.
1. Promotional Products Help You Establish Your Brand
Consistency is one of the most important aspects of branding. Promotional products help you create positive engagement with new and existing customers. People are more likely to listen to what you have to offer if you give them something in advance. Promotional products can break the ice and help you make connections.
One of the main advantages of promotional products is they cause people to remember your company long after the initial contact is over. When you give out promotional products, you never know who’s going to see them or where they’re going to go. Not only can promotional products help the people you gave them to remember your company, but there’s also a chance to expand into that person’s network.
2. Promotional Products Help You Build Relationships With Your Customers
Companies that have strong relationships with their customers are more likely to get referrals and repeat business. Building relationships is something that will benefit you in the long run, but you may not see any results at first. Promotional products can help you accelerate the process of building these connections.
One way you can use promotional products to your advantage is by hosting giveaway competitions. Giveaway competitions are excellent ways to grow your social media channels, engage your customers and make people happy all at the same time. The most important aspect of a giveaway is building engagement with your customer base,
3. Branded Merchandise Helps You Increase Your Visibility
A study from the Advertising Specialty Institute found around 67% of people give promotional products they receive to other people. While this may seem like a waste of money for your company, it’s actually a great way to expand your reach. Every time someone gives away one of your promotional products, your brand will benefit from increased impressions.
Promotional products are shown to make a lasting impression, especially if the product is unique in some way. If you’re a garden company, people may get a kick out of you giving out branded USB sticks. Promotional products are among the top tools for motivating people to complete a call to action.
4. Including Promotional Products In Your Marketing Is Inexpensive
Contrary to popular belief, promotional products are reasonably priced. Promotional products are often available at a discount if you’re ready to buy in bulk. When you compare the branding effect to cost ratio, promotional products end up being a relatively inexpensive investment. With the wide variety of brandable products available, it’s easy for your company to give something of value to your customers
5. Promotional Products Have A Positive Effect On Employee Morale
Promotional products have a positive effect on your customers, but your employees might also enjoy them as well. Promotional products can be used as rewards for achieving different things around the office. You can get high-quality items branded with your company’s information, so you don’t have to worry about only having a coffee mug to offer your employees. You can use promotional products to acknowledge individual employees and show the company in a positive light.
All in all, promotional products will always be valuable. It’s important to keep track of what your customers consider valuable and find ways to give it to them. If your company is looking to make a significant change in marketing, use promotional products to your advantage!