Eco-friendly fashion, also known as sustainable fashion, aims to encourage the use of fashion products to promote greater ecological integrity and social justice. The products improve one’s quality of life in terms of wellbeing and the general safety of the planet. Using eco-friendly products promotes sustainable fashion. They are also kind to the environment. Below are ten eco-friendly fashion tips you should try.
1. Go Natural
When purchasing either an accessory or a piece of clothing, pay close attention to its material. Avoid fabrics that use microfibers; these end up polluting the water bodies and are difficult to clean up. Alternatively, choose clothes made of certified organic cotton; they are closely monitored from the time they are planted to maturity.
Always do your research before buying a piece of clothing and ensure the materials they are made from can be replenished and recycled. Try your best to fill your wardrobe with as much eco-friendly clothes and sustainable shoes as possible.
2. Organize your Wardrobe
Being environment-conscious starts with the look and feel of your closet. Besides the fact that a well-organized closet is a creative, artistic feat that most of us never quite master, you can repurpose old clothing and linen into usable items instead of buying new ones. Shopping at a thrift store and buying second-hand clothes reduces waste and pollution besides saving you money.
3. Don’t Toss! Repair
Rather than throw away old shoes, what if you re-dyed, resoled, or re-heeled them? You can also get a tailor to repair almost any piece of clothing for reuse instead of buying a new set of clothes. There are places such as Denim Therapy (for jeans’ repair) that can restore your garments to ‘like new.’
4. Sell or Swap Clothes you no Longer Need
If you must buy new clothes, at least make room for them in your closet by selling or swapping your current ones. You never know, what you no longer need could be exactly what someone else is looking for. There are a lot of exciting apps and sites you can list stuff you no longer need. You might also consider donating them as well.
5. Buy from Eco-Friendly Companies
Besides the economic benefits of buying from local eco-friendly companies, being near the supplier means they don’t have to transport products over long distances. This translates into less air pollution. Before buying a new piece of clothing, make sure the company you are buying from uses eco-friendly production processes and gets their materials from ecologically sustainable sources.
6. Buying Economically Sustainable Brands
That piece of clothing you are contemplating to purchase has a story behind it. You are not just purchasing a cloth or accessory, but you are also supporting their environmental practices. Understanding the origin of a product and the process of manufacturing is critical. Customers want to know whether you are playing your role in conserving the environment.
Your brand will score highly if you do. By supporting sustainable brands, customers at the same time shun companies that cause damage to the planet.
7. Buy Faux
This is fake synthetic material made from petroleum products, wool or wool alternatives that tend to shed plastic microfibers. Leather manufacturing factories are known to be heavy polluters of the environment.
8. Use Cold Water to Wash
Washing on cold instead of warm water makes a huge difference. Besides, today’s washing machines are highly effective in cleaning clothes in both warm and cold water. If you can hang dry items instead of using the tumble dryer. This way, you get to shave off 60% of your energy bill.
9. Keep off Fast Fashion Clothes and Accessories
Today’s fast fashion culture is driving the obsession with cheap labour. Sustainable fashion designers and fashion houses are fighting against sweatshops that are mass-producing cheap clothing by exploiting cheap human labour.
Besides, fast fashion retailers are producing and selling shoes that are contaminated with lead, purse and belts. These products contain more than the legally allowed amount of heavy metals. Keep in mind that you are not competing with fast fashion; you are offering an eco-friendly alternative.
10. Join the Slow Fashion Movement
Initially targeted at rejecting mass-produced fashion, the slow fashion movement is now being adopted by customers who buy repairable, long-lasting trend-free fashion. The premise of this movement is that you should buy fewer clothes when you have to.
In any case, the one thing about fashion that has stood the test of time is that fashion is cyclical. Today’s fashion trends are a blast from the past. If you look closely, what is regarded as haute couture are just recycled fashion trends from the past.
The fashion industry can be sustained without harming the environment. It will, however, take the concerted efforts of both the consumers and producers of fashion products. Eco-sensitive consumers are increasingly going for brands that use eco-friendly processes during manufacturing, and which source their materials from eco-friendly sources.
Companies that observe the three Ps of sustainability (people, planet, profit) are enjoying better brand appreciation and market share than those who don’t.